True strength begins in sujood.
This design is inspired by the powerful truth that real strength comes from surrendering to Allah. While the world chases external power — muscles, status, money — the strongest warriors are those who can kneel in humility, fight their inner battles, and rise with purpose.
Where royalty meets the road. Experience the legend behind every wheel.
Driven by distinction, inspired by excellence — ELREY is not just about cars, it’s about commanding presence, prestige, and power.
ENGINEERING CONVENTION – 32nd IEK-Engineering the Future: The Roadmap for Kenya
Bridging Innovation and Nation: The Future of Kenya Starts Here.
This emblem represents more than a convention—it’s a symbol of Kenya’s engineered future. From digital transformation to infrastructure, every element reflects unity, innovation, and progress.
The Undisputed King of Every Division
All Belts. One Name. Adeel
The concept was born from a desire to evolve the "Box With Adeel" brand from a fighter to a global icon of victory. The addition of multiple title belts reflects a mindset of limitless potential—a refusal to settle for one win, one category, or one arena. It's about conquering every level and making your name synonymous with excellence.
Inspiration:
The visual language draws heavily from classic boxing legends, superhero comic covers, and the gritty prestige of sports posters. The lion tattoo across the chest symbolizes courage, leadership, and the inner fire that drives every champion forward. The belts are rendered with precision—each detail echoing the authenticity and gravity of real-world boxing glory. A radiant lightning aura adds drama and energy, framing Adeel as not just a fighter but a force of nature.
أمل لا يموت– Hope Never Dies" (With Palestinian Flag Motif)
Resistance • Resilience • Cultural Identity
This design uses Arabic calligraphy to embody a message of unwavering hope amid hardship. Twisted like roots emerging from dry, cracked earth, the calligraphy is both poetic and visual—an emblem of survival. The Palestinian flag woven into the letterforms pays homage to a people whose identity, culture, and dreams endure despite turmoil.
Motivation: To create a timeless visual that reminds us all that even in desolation, hope is a seed that refuses to die.
Inspiration: Inspired by the strength of oppressed communities and the eternal spirit of resistance art, this piece speaks to collective memory and perseverance.
كن أنت - Be Yourself (With Lion Illustration)
Identity • Courage • Self-Empowerment
Framed around the regal figure of a lion, this piece boldly integrates Arabic calligraphy with symbolism of power, confidence, and authenticity. The golden texture and modern design aesthetic give the calligraphy a royal, motivational tone.
Motivation: To empower individuals to stand tall, embrace their voice, and express their identity without apology.
Inspiration: The lion represents strength and individuality—qualities often needed in a world that pressures conformity. This design is a roar of encouragement to just be you.
لا شيء مستحيل - – Nothing is Impossible" (With Phoenix Motif)
Faith • Rebirth • Limitless Potential
This design combines a rising phoenix and Arabic calligraphy in a seamless visual that symbolizes renewal, endurance, and divine power. The golden strokes give a sense of transcendence, as if the letters themselves are rising from ashes.
Motivation: To remind viewers that faith in God and belief in oneself can overcome any limitation.
Inspiration: Drawn from the Quranic concept of patience and the universal myth of the phoenix, this design merges spiritual and mythological strength to convey that impossibility is only a state of mind.
الحياة فن – Life is Art
Caption: In every graceful step, a stroke of divine artistry. Life is art. الحياة فن”
Motivation: This artwork merges Arabic calligraphy with the flowing motion of a dancer, symbolizing the beauty, freedom, and vibrancy of life. I was inspired by the belief that life itself is a divine masterpiece, and every human action, like dance, expresses individuality and purpose. The burst of colors reflects diversity, emotion, and creativity, celebrating the soul's connection to Allah and the world around us.
السلام قوة – Peace is Power
Caption: A fist raised in unity. A dove soaring in hope. Peace is Power. السلام قوة”
Motivation: Created as a statement piece, this design combines Kufic-style typography shaped like a fist — a universal symbol of resistance — with the Palestinian flag and a dove of peace. It speaks to the strength found in non-violence, justice, and unity. My motivation came from current global injustices and a desire to use design as a voice for the oppressed, emphasizing that true power lies in peace, not aggression.
كن النور – Be the Light
Caption: Illuminate the world with your presence. Be the Light. كن النور
Motivation: This piece symbolizes spiritual awakening and purpose. Inspired by the idea that we are all created with the potential to spread light — wisdom, kindness, and truth — the glowing bulb formed from Arabic calligraphy reflects that inner radiance. The rays extending outward show how one light can spark many. I wanted the design to feel empowering, spiritual, and visually uplifting — a beacon of positivity in dark times.
This poster was created as a bold visual tribute to the transformative power of boxing, not just as a sport, but as a tool for community empowerment, personal growth, and social change.
The concept stems from a simple belief: everyone has a fighter within them. From the youngest child lacing their first gloves to a seasoned athlete chasing greatness, the journey of boxing teaches more than punches—it builds discipline, confidence, resilience, and purpose.
At the heart of the design stands the symbolic figure of the "Undisputed King of Every Division," representing not only physical strength and championship status but also mental toughness and leadership. The multiple title belts represent the overcoming of life’s many divisions—fear, doubt, poverty, and limitation.
Below him, a group of smiling, determined young boxers tells the real story: this is for them. They are the future champions, not just in the ring, but in life. The poster celebrates their dreams, their fight, and their transformation.
The tagline “All Belts. One Name. Adeel.” anchors the message of unity, identity, and commitment to a greater cause. It's a call to action for anyone who wants to grow stronger, not just in body, but in spirit.
Through this project, I aim to use art and design to spotlight real-life heroes and community-driven movements, inspiring others to believe that greatness begins the moment you choose to fight for it.
Boxing My Problems Away
Storytelling using an animated cartoon.
As a passionate content creator and boxing enthusiast, I wanted to design something that truly reflected who I am and what I stand for. The “BOX WITH ADEEL” branding was born from a place of purpose — to combine the strength, discipline, and energy of boxing with a creative, youthful identity that connects with people inside and outside the ring.
The bold typography, punchy colors, and the glove integrated into the letter "X" symbolize not just the sport, but the fight in all of us — the hustle, the resilience, the growth. The business card had to carry this same energy. I chose a clean, modern 3D style with a textured background, inspired by premium branding such as high-end fashion or perfume brands. This reflects not just professionalism, but also lifestyle and personality.
Adding the TikTok QR code and social details bridges my physical presence with my digital journey, where most of the action happens.
This piece was born out of frustration and heartbreak... As a Kenyan creative, I could no longer remain silent while our beloved nation suffers under the weight of greed and corruption... Through this image, I aimed to visually represent the betrayal many citizens feel — a bleeding country, crying out for help, while those in power hoard wealth and turn their backs... The torn flag is not just a symbol — it’s a wound. The flames are not just fire — they are the rage, sorrow, and fear of a generation tired of watching their future burn. I created this to spark conversation, provoke thought, and remind us all: Kenya is not for sale. Kenya is crying, and it’s time to listen...
💫 Lulu House of Oud — Perfume Marketing Video Concept
Client: Lulu House of Oud | Platform: TikTok, Instagram, WhatsApp
Project Goal
Create an engaging, fun, and persuasive video to market the Khair perfume collection by Lulu House of Oud, targeting a youthful, social-media-savvy audience across TikTok, Instagram, and WhatsApp.
Concept Motivation
The inspiration behind this video was to challenge the typical serious, moody image of perfume advertising. Instead, I wanted to position Khair as a fragrance collection that’s luxurious yet fun — a scent that brings joy, confidence, and energy with every spray.
The theme “Who said perfume can’t be fun?” guided the creative direction. I combined playful voice-over with excited laughter, comic-style visual ideas, and vibrant color schemes to match the lively personality of each scent in the collection.
By using phrases like “Looking for a scent that speaks before you do?”, I aimed to create a strong emotional connection and a sense of individuality, making viewers feel that this perfume is more than just fragrance; it’s a statement.
Design Highlights
✅ Comic-inspired and cartoon-style imagery
✅ Bright, bold colors that reflect each scent’s character
✅ Dynamic text overlays and speech-bubble effects
✅ Youthful, energetic voice-over with natural laughter
✅ Clear, persuasive call-to-action
🌟 Impact
This concept was designed to stand out on fast-scrolling platforms like TikTok and Instagram Reels, where humor, authenticity, and color grab attention fast. The approach combined luxury feel with relatable fun, making the product desirable for both personal use and gifting.
Tools Used
✅ Video editing tools (e.g., CapCut / Adobe Premiere / Canva / Figma / Adobe Illustrator)
✅ AI voice generation for voice-over
This project reflects my passion for blending creative storytelling with marketing strategies that truly connect with audiences.
I Am a Muslim. I Am a Boxer."
Category: Typography T-Shirt / Poster Design
Style: Faith-Fueled Urban Wear | Graphic Statement Art
Motivation & Inspiration:
This powerful visual merges Islamic identity with athletic intensity. Designed to inspire both spiritually and physically, it portrays a Muslim man in sujood—an image of ultimate humility before Allah (SWT)—while donning bold red boxing gloves symbolizing preparedness, strength, and focus.
The message, "I am a Muslim. I fear Allah. I am a boxer. I am fearless. I am a walking lethal weapon," resonates deeply with individuals who live by faith yet thrive in discipline and self-control.
The typography mimics the force of impact—bold, fiery gradients reflect inner fire and unshakable belief. This design reminds wearers and viewers alike: that true fearlessness is born from spiritual submission, not worldly pride.